Making Google happy is a big part of any professional SEO’s job. But it isn’t the only place that matters. Have you been presuming that Bing SEO is a waste of your time just because Google is king of the SEO hill? Although Bing is trailing Google by a ways, it still has a decent chunk of the market; plus, Bing powers Yahoo! ’s search. According to an August 2020 report of search engine market share in the United States, Bing is up to 7.